BUSINESS & PLEASURE CO Amalfi Umbrella, Rivie Pink

A modern take on classic shade, the Amalfi Umbrella strips it back to the essentials—strong, sleek, and sun-smart. Designed with a flat canopy for a clean Mediterranean look, it casts wide coverage without the frills (literally).

No fringe, no hinge—just reinforced poles and ribs for a sturdier, more contemporary setup that stands up to sunny beach days and beyond. Its low-profile silhouette is paired with a rich timber pole and comes neatly packed in a matching canvas carry bag.